The keyword research is the most important part in SEO, if you choose the right keywords to work on them, you have the possibility to have the best results in a short time, and it is very important for the small websites and stores with low DA, to choose keywords with low competition, to have better results with google, because the biggest mistake is that the website’s owner does, is that they choose the wrong keywords in their SEO strategy and they work hard on it with no use.